Many new mothers stop breastfeeding early because they fear how people will react in public.
FeedFinder is a free mobile app that aims to support breastfeeding women by helping them find breastfeeding-friendly places in their community. Women can use FeedFinder to search for and view places on the map where other women have previously breastfed, and contribute their own experiences of a new or existing venue.
Designed and developed in collaboration with breastfeeding women, the review criteria in the app have been carefully crafted to meet women’s breastfeeding needs: comfort, hygiene, privacy and baby facilities. All of the data within the app has been contributed by the breastfeeding community.
Since its launch in 2013, FeedFinder has over 10,000 registered users adding reviews of more than 3,500 locations.
FeedFinder reviews constitute a unique dataset of women’s lived experiences of breastfeeding outside of the home; a useful resource for breastfeeding support networks and local public health initiatives. There is significant potential for organisations to be motivated to act on reviews from FeedFinder; for example, by contacting businesses with negative comments while commending those receiving consistently good ratings.