Supporting women who choose to breastfeed in public

Many new mothers stop breastfeeding early because they fear how people will react in public.

FeedFinder is a free mobile app that aims to support breastfeeding women by helping them find breastfeeding-friendly places in their community. Women can use FeedFinder to search for and view places on the map where other women have previously breastfed, and contribute their own experiences of a new or existing venue.

Designed and developed in collaboration with breastfeeding women, the review criteria in the app have been carefully crafted to meet women’s breastfeeding needs: comfort, hygiene, privacy and baby facilities. All of the data within the app has been contributed by the breastfeeding community.

Since its launch in 2013, FeedFinder has over 10,000 registered users adding reviews of more than 3,500 locations.

FeedFinder reviews constitute a unique dataset of women’s lived experiences of breastfeeding outside of the home; a useful resource for breastfeeding support networks and local public health initiatives. There is significant potential for organisations to be motivated to act on reviews from FeedFinder; for example, by contacting businesses with negative comments while commending those receiving consistently good ratings.


For more information please contact Madeline Balaam or Emma Simpson.

Helping young people find free condoms

Young people in the North East will be able to find places to access free condoms and sexual health information, thanks to an app generated using App Movement, an app-development platform developed as part of Newcastle University’s digital civics research.

The C-Card Condom Finder app allows users to find and review places they can use their C-Cards. C-Cards are available for free to anyone under the age of 25 across the North East, and give young people access to free condoms and sexual health information, with these services provided by a large number of participating outlets.

Mark Hedley, the C-Card Coordinator for Newcastle upon Tyne, explained:

“The C-Card Scheme is often the first experience young people have of accessing a service to discuss relationships and sexual health with a trained professional. Many young people coming along to C-Card outlets are not having sex yet but appreciate the opportunity to talk things through with an understanding member of staff and have access to free condoms as and when they need them.

“For young people the C-Card Condom Finder app will allow them to find out where their local C-Card outlets are and give them an opportunity to give instant feedback on how they felt they were supported whilst using their C-Card; outlets will then be able to use this information to influence service provision to meet the needs of all young people.”

The app was generated through App Movement, a platform developed by digital civics researchers at Newcastle University, which allows people to collaboratively commission and design their own apps. Anyone can begin by creating a campaign and gathering 150 supporters who can then collaboratively design and customize features of the app, including its name, the colour scheme and the criteria for rating locations. The app is then automatically generated by the platform and released on the Google Play Store and Apple App Store.

Using the App Movement platform meant that young people were involved in the actual design process of their app. This fits within the digital civics approach of using technology to empower citizens.

Andy Garbett is a digital civics researcher and developed the App Movement platform. He explained:

“The partnership between the C-Card scheme and our digital civics programme is a great opportunity to have a positive impact on the sexual health initiative in the North East and enable young people to be more actively involved in the delivery of their C-Card service.

“Our digital civics research focuses on enabling citizens to take a leading role in the provision of community services. The App Movement platform allows a bottom-up approach to commissioning mobile applications and supporting communities in sharing their experiences with others. The C-Card Condom Finder app is a great example of how service users can shape the design and delivery of the services they utilise.”

Although most areas in the UK have schemes to provide free contraception and sexual health advice to young people, these schemes are currently fragmented, and coverage varies from region to region. The C-Card Condom Finder app has the potential to provide a single network of free condom providers.


For more information please contact Andy Garbett.